OPT Media Agency
Social Media Specialist
- Erbil
- Full time
- 3 hours ago
- Salary
- Not stated
- Deadline
- Oct 29, 2026
- Languages
- Arabic · English
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Social Media Specialist · Erbil
OPT Media Agency in Erbil is hiring a Social Media Specialist to manage client accounts, plan content, and analyze performance across major social platforms. The role requires at least 2 years of relevant experience along with proficiency in Arabic and English.
About the job
We are looking for a Social Media Specialist who has strong knowledge of social media platforms, content, trends, audience engagement, and digital marketing.
The ideal candidate is someone who understands how social media works beyond simply posting content — from developing content ideas and managing campaigns to analyzing performance and staying updated with the latest platform trends and features.
Responsibilities
- Manage and maintain social media accounts across platforms such as Instagram, Facebook, TikTok, YouTube, LinkedIn, and others.
- Develop and organize social media content plans and calendars.
- Create and write engaging captions and social media copy.
- Understand different content formats, trends, hooks, and audience behaviors across platforms.
- Coordinate with graphic designers, video editors, photographers, and the creative team to produce content.
- Publish and schedule content according to campaign plans.
- Monitor comments, messages, mentions, and audience interactions.
- Stay updated with social media trends, platform updates, algorithms, and new features.
- Support the planning and execution of social media campaigns.
- Understand basic principles of paid social media advertising and campaign objectives.
- Monitor campaign and content performance and prepare basic reports and insights.
- Analyze engagement, reach, views, clicks, leads, and other relevant KPIs.
- Research competitors, trends, and relevant content opportunities.
- Contribute creative ideas for campaigns and social media content.
Requirements
- 2+ years of experience in social media management, administration, digital marketing, or a related role.
- Strong knowledge of major social media platforms and their features.
- Strong understanding of social media content strategy and audience engagement.
- Excellent communication and writing skills.
- Ability to write professionally and creatively in Arabic and English.
- Kurdish is a plus.
- Good understanding of social media advertising and Meta Business Suite/Ads Manager.
- Ability to analyze social media insights and understand basic performance metrics.
- Strong organizational and time-management skills.
- Ability to manage multiple accounts, campaigns, and deadlines.
- Creative mindset with strong attention to detail.
- Ability to work effectively with a creative and marketing team.
- Knowledge of current social media trends and content formats.
Skills
- TikTok
- YouTube
- Meta Business Suite
- Ads Manager
- Content writing
- KPI analysis
Details
- Profession
- Social Media Specialist
- Category
- Technology
- Experience
- 2+ years