Mselect
2 weeks ago
Area Sales Manager
- Salary
- Not disclosed
- Location
- Erbil
- Deadline
- Oct 20, 2026
An FMCG client in Erbil is seeking an Area Sales Manager to supervise trade marketing representatives, manage territory coverage, contracts, and brand visibility. Candidates require at least 7 years of relevant experience, a relevant bachelor's degree, and fluency in English, Arabic, and Kurdish.
About the job
mselect is looking to hire an Area Sales Manager for an FMCG client in Erbil, Iraq.
The role is responsible for coordinating between the client and its brand partner to ensure the effective implementation of brand strategies and trade marketing objectives. The position will supervise the daily activities of Trade Marketing Representatives, ensuring effective area coverage, brand distribution, and execution of trade marketing activities. All responsibilities will be carried out in accordance with company policies, procedures, and standards.
Responsibilities
- Coach, train, and support Trade Marketing Representatives to achieve team and territory objectives
- Conduct regular market visits and spot checks to monitor team performance and ensure effective territory management
- Define the market universe and establish appropriate market coverage plans for each trade marketing representative
- Conduct regular market visits with Trade Marketing Representatives to assess market execution and coverage
- Update new customer information, verify customer classifications, and ensure accurate customer segmentation in line with company standards
- Develop and maintain strong relationships with new and existing customers
- Prepare and validate client contracts based on customer requirements, business potential, history, and volume
- Monitor contract implementation and ensure Trade Marketing Representatives execute agreed activities effectively in the market
- Maintain regular communication with wholesalers to monitor product volumes and ensure sales remain aligned with agreed customer size and classification
- Ensure distribution, product visibility, and volume objectives are achieved in line with customer classifications and brand standards
- Monitor sales performance and ensure the effective implementation of planograms, promotional materials, and in-store activities
- Ensure product visibility and merchandising activities are aligned with approved brand strategies
- Coordinate the implementation of marketing plans following the registration and launch of new brands in the market
- Coordinate the de-listing of products when required, including monitoring available stock and ensuring appropriate stock liquidation or destruction
- Maintain close communication with wholesalers to remain informed of market changes, new product launches, and business developments
- Monitor stock rotation and product availability by reviewing production dates and ensuring appropriate product displays
- Coordinate with wholesalers to ensure timely replenishment and minimise out-of-stock situations
- Monitor the use of Trade Marketing Representatives’ allocated funds for stock replenishment at customer premises
- Monitor new competitor brand launches and gather relevant market information, including product specifications, pricing, and launch dates
- Develop and coordinate promotional plans in response to competitor activity to maintain market competitiveness
- Allocate approved promotional budgets across customers and monitor the execution of promotional activities, including promotional offers and customer activations
- Ensure promotional activities are implemented effectively and in line with approved plans
- Prepare and submit regular reports on market activities, brand performance, customer coverage, and key developments
- Analyse market and brand performance and recommend appropriate corrective actions where required
Requirements
- Candidates must have a minimum of 7 years of relevant experience in a similar role.
- Fluency in English, Arabic and Kurdish is a must.
- Education: Bachelor in Business Administration, Management or Marketing
- Experience: Minimum 7 years of previous related experience
- Account/Client Management: Works without supervision and provides technical guidance when required on managing accounts/clients in a way that provides benefits both for the organisation and its clients
- Direct Sales: Works without supervision and provides technical guidance when required on maximising the volume and value of direct sales
- Market Research & Analysis: Works without supervision and provides technical guidance when required on developing a comprehensive understanding of market conditions to facilitate the success of a brand, product or service
- Reporting: Works without supervision and provides technical guidance when required on creating relevant, lucid, and effective reports
- Presentation Skills: Uses comprehensive knowledge and skills to communicate with other people independently while providing guidance and training others on speaking in a clear, concise, and compelling manner
- Contract Management: Works with guidance (but not constant supervision) to ensure that contractors fulfil their job to the terms and stipulations written in the contract
- Planning and Organising: Works without supervision and provides technical guidance when required on planning, organising, prioritising, and overseeing activities to efficiently meet business objectives
- Attention to Detail: Manages, tracks, and attends to multiple pieces of information, bringing order and clarity. Specifically, monitors others' work; for example, checking to ensure that procedures are followed
- Customer Focus: Identifies and meets the needs of internal and external customers; continually focuses on outcomes for customers. Specifically, it improves service; for example, it asks for customers' feedback and acts for improvement
- People Development: Builds capabilities of others by teaching, coaching, and/or mentoring them to do an excellent job for the long term. Specifically, coaches, for example, take personal ownership for developing people
- Information Seeking: A desire to know more and seek information to inform decisions. Specifically, it explores, for example, establishing the facts by digging deeper, asking probing questions and challenging first responses
Skills
- Account Management
- Direct Sales
- Market Research
- Contract Management
- Trade Marketing
Details
- Profession
- Sales Manager
- Category
- Sales & Marketing
- Education
- Bachelor's degree
- Experience
- 7+ years
- Languages
- English · Arabic · Kurdish (Sorani)
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