Master Group
2 hours ago
Marketing Manager
- Salary
- Not disclosed
- Job type
- Full time
- Location
- Baghdad
- Deadline
- Oct 5, 2026
Master Group is hiring a Marketing Manager in Baghdad to lead marketing strategies, digital campaigns, and product launches across consumer electronics and smart gadgets. The role requires at least 10 years of relevant marketing experience and fluency in Arabic and English.
About the job
Industry: Mobile Accessories, Smart Home Appliances, Smart Gadgets and Consumer Electronics
We are seeking a Marketing Manager to develop and execute marketing strategies that increase brand awareness, support sales growth and strengthen the company’s position in the Iraqi market.
The Marketing Manager will oversee digital marketing, social media, product launches, promotional campaigns, retail marketing and brand communication across mobile accessories, smart home appliances, smart gadgets and related technology products.
Responsibilities
- Develop and implement the annual and monthly marketing plans.
- Manage the company’s brand identity and ensure consistent communication across all channels.
- Plan and execute campaigns for new product launches, promotions and seasonal occasions.
- Manage social media platforms, content calendars and digital advertising campaigns.
- Coordinate product photography, videos, graphic designs and marketing materials.
- Work closely with Sales, E-commerce and Product Development teams.
- Develop marketing activities for retail stores, dealers and distribution partners.
- Prepare point-of-sale materials, product displays, catalogues, brochures and promotional stands.
- Study customers, competitors, market trends and pricing activities.
- Identify the most suitable target audience and positioning for each product category.
- Manage influencers, content creators, agencies and external marketing suppliers.
- Monitor campaign budgets, performance and return on investment.
- Support the e-commerce team in increasing website traffic, leads and online sales.
- Review product packaging and marketing messages before product launch.
- Prepare weekly and monthly marketing performance reports.
- Lead and supervise the marketing and social media team.
- Ensure marketing activities are delivered on time and within the approved budget.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
- Minimum 10 years of relevant marketing experience.
- Experience in consumer electronics, mobile accessories, retail, e-commerce is a must.
- Good knowledge of digital marketing, social media advertising and content planning.
- Ability to develop marketing plans and manage multiple campaigns simultaneously.
- Strong understanding of the Iraqi consumer market.
- Experience in managing marketing budgets and measuring campaign results.
- Good leadership, communication and team-management skills.
- Strong analytical and reporting abilities.
- Good command of Arabic and English.
- Knowledge of Meta Ads, Google Ads, analytics and marketing management tools is a must.
Working hours
- Working Schedule: 6 days / from 9 to 5
Notes
- Key Performance Indicators (KPIs)
- Achievement of the approved marketing plan.
- Growth in brand awareness and social media engagement.
- Campaign-generated sales and return on marketing investment.
- Website traffic, leads and e-commerce conversion results.
- Performance of new product launches.
- Growth in qualified followers and customer engagement.
- Marketing cost as a percentage of generated sales.
- Timely completion of campaigns and marketing materials.
- Retail and dealer participation in promotional activities.
- Quality and consistency of brand presentation across all channels.
- Key Competencies
- Strategic marketing planning
- Digital marketing and social media
- Product launch management
- Retail and trade marketing
- Market and competitor analysis
- Budget management
- Creative direction
- Leadership and team development
- Performance analysis and reporting
- Cross-department coordination
Skills
- Meta Ads
- Google Ads
- Digital marketing
- Budget management
- Content planning
- Market analysis
Details
- Profession
- Marketing Specialist
- Category
- Sales & Marketing
- Education
- Bachelor's degree
- Experience
- Senior · 10+ years
- Languages
- Arabic · English
- Working hours
- 6 days 09:00-17:00